You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Nike’s “RE-RUN” Ad

• The hook: punny self-deprecation. Subvert expectations to create curiosity: “Wait, why would they call themselves that?”

• Great intentional use of sentence fragments. Handing you one idea/still image at a time. Write in complete ideas — not complete sentences.

• Idea one: nostalgia. Nostalgia sells.

• And idea two: a subtle play on identity. Namely, this: we don’t buy things purely for utility. We’re fashion-minded; we’re aware of what our conspicuous purchases say about us. Tasteful vintage definitely has this element. Hipster/cool factor built in.