• Copywork365
  • Posts
  • 4-DEC-2025 | Away Travel’s “Better American” Ad

4-DEC-2025 | Away Travel’s “Better American” Ad

Author

Dan Bogachek
December 04, 2025

Toolbox by Copywork365

Liking the daily exercise?
Wait till you see this.

Toolbox is your swipe file on roids.

It’s a database of world-class excerpts just like the ones we cover right here on the daily.

Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.

Each and every one comes with granular analysis on what makes everything tick and why it works.

All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.

So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.

Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.

Oh and I really do mean lifetime.

Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.

Even when it’s 100’s of thousands of excerpts. Pinky promise.

Away Travel’s “Better American” Ad

If you want to be a better American, get out of America.

People who travel know what it’s like to not belong.

They’re the ones making a choice to be different. Taking strange trains, saying wrong things. Experiencing the world on someone else’s terms.

And then, they come back.

Less afraid of what they don’t understand, and more empathetic to everything around them.

We could use a few more people like that.

So this 4th of July, think about leaving home. It’s a good way to leave a country.

Away

the more the travel the better the people 🏁

  • Hook: “you” + a command + subversion of expectations.

  • The heavy lifter here: identity. Whether you already travel or aspire to travel more, Away is associating themselves with a wider, more well-rounded perspective. With the people that “get it.”

  • Then the “we” brings “you” together with Away itself. The proverbial hand on your shoulder as they point towards the vision. The perfect setup.

  • Soft CTA, with a little wink. Hook-punchline sandwich.