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  • 14-SEP-2025 | Chivas’ “Doesn’t mean he has none” Ad

14-SEP-2025 | Chivas’ “Doesn’t mean he has none” Ad

Author

Dan Bogachek
September 14, 2025

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Chivas’ “Doesn’t mean he has none” Ad

Another one from Neil French’s famous Chivas campaign.

If your host doesn’t serve Chivas Regal, it doesn’t mean he has none.

There are misers among us.

Men whose love of dear friends and fine Scotch is not so great as their passion for pennies.

The mere fact that Chivas Regal costs more than other whiskies puts them off serving it.

So they hide it in some dark corner, there to languish in all its 12-years-aged glory, never to grace a thirsty throat with the misted sunshine of the Strathisla-Glenlivet vales.

And only to save a paltry $2.

Pity. But what’s to do? We wouldn’t stoop to embarrassing a host. Mean, petty, miser though he be.

So be gracious.

Smile bravely and toss down whatever he serves you. 🏁

  • The psychology: commiseration & empathy for the reader points to the underlying key idea — “Unfortunately, people hoard Chivas Regal away for themselves. (For good reason.)”

  • Talks directly to you, the reader.

  • Note the change from flowing to choppy as the copy transitions from illustrating to making its final points.

  • Grade 3 on the Hemingway App.