• Copywork365
  • Posts
  • 23-SEP-2025 | Chivas’ “Flying is getting smoother” Ad

23-SEP-2025 | Chivas’ “Flying is getting smoother” Ad

Toolbox by Copywork365

Liking the daily exercise?
Wait till you see this.

Toolbox is your swipe file on roids.

It’s a database of world-class excerpts just like the ones we cover right here on the daily.

Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.

Each and every one comes with granular analysis on what makes everything tick and why it works.

All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.

So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.

Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.

Oh and I really do mean lifetime.

Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.

Even when it’s 100’s of thousands of excerpts. Pinky promise.

Chivas’ “Flying is getting smoother” Ad

Flying is getting smoother.

A few smart airlines, in their unending search for ways to please, have at last hit upon the ultimate luxury: Chivas Regal.

We’re delighted of course. And not because we will sell much more Chivas this way. We’re pleased personally, because we travel so much these days. And now we can enjoy a drop of Scotch aloft without the somewhat discomforting business of drinking some other brand.

There, above it all, we can contemplate the contrast between this jet age and our own old-worldly business of slow, 12-year aging of choice Strathisla-Glenlivet whiskies.

Progress! The future! Oh, brave new world!
Someday all airlines will serve Chivas Regal. 🏁 

  • Proper hook. It makes you go, “huh?” (Read on to find out.)

  • Playful throughout — the brand knows full well it’s a little full of itself.

  • A classic theme to wrap it all up: old meets new.