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13-AUG-2025 | Chivas’ “Liquor store on the West Coast” Ad

Author

Dan Bogachek
August 13, 2025

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Chivas’ “Liquor store on the West Coast” Ad

Liquor store on the West Coast

Man comes in.

Buys half-pint of Chivas.

Two weeks later, another half-pint.

Week and a half later, phones.

Asks owner to deliver half-pint.

Owner curious.

Goes himself.

Ordinary apartment.

Ordinary furniture.

Guy’s got something extraordinary, though.

Half-gallon bottle of Chivas Regal.

Keeps it full with half-pints.

Guy’s got something else.

Class. 🏁

Keep it simple, keep it tight.

  • Complete ideas > complete sentences.

  • Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.