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  • 15-NOV-2025 | Chivas Regal’s “Compliments of a friend” Ad

15-NOV-2025 | Chivas Regal’s “Compliments of a friend” Ad

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Chivas Regal’s “Compliments of a friend” Ad

Compliments of a friend.

Have you always wondered what that line meant in a yearbook or program?

We did.

We figured it out.

When someone gives you a bottle of very good Scotch, he’s your friend.

If it’s a 12-year old Chivas Regal, he’s saying that you have a connoisseur’s taste in whisky, and that’s a compliment.

So, compliments of a friend is a bottle of Chivas Regal.

Consider this a public service announcement. 🏁

Likely by Neil French.

  • Use a question to set up the answer you’re after. 1-2.

  • Never be afraid to tell your reader what to do, so long as you’re polite.