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- 29-NOV-2025 | Chivas Regal’s “You owe it to yourself” Ad
29-NOV-2025 | Chivas Regal’s “You owe it to yourself” Ad


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Chivas Regal’s “You owe it to yourself” Ad

An appeal to the person who drinks Chivas Regal at everyone’s house but his own:
We don’t mean to embarrass you, sir. But really. By spending just a little more, you can enjoy Chivas Regal in the comfort of your own home. Anytime you wish.
Of course, then you’ll also be obliged to serve it when friends drop over. Especially those friends whose Chivas you’ve been enjoying for so long.
However, we’re not suggesting you start buying Chivas Regal because you owe it to your guests.
On the contrary. We feel you owe it to yourself. 🏁

The entire social “space” is palpable here. There’s a distinct “we,” “you,” and the appeal (copy) itself. In other words, the ad feels a bit more alive because it’s socially aware.
Complete ideas >> complete sentences.
Grade 3 on the Hemingway App.
