• Copywork365
  • Posts
  • 4-JAN-2026 | David Abbott’s “Dead Doggy” Ad

4-JAN-2026 | David Abbott’s “Dead Doggy” Ad

Author

Dan Bogachek
January 04, 2026

Toolbox by Copywork365

Liking the daily exercise?
Wait till you see this.

Toolbox is your swipe file on roids.

It’s a database of world-class excerpts just like the ones we cover right here on the daily.

Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.

Each and every one comes with granular analysis on what makes everything tick and why it works.

All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.

So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.

Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.

Oh and I really do mean lifetime.

Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.

Even when it’s 100’s of thousands of excerpts. Pinky promise.

David Abbott’s “Dead Doggy” Ad

This doggy bag contains a dead doggy.

Thousands of them go to the incinerator every week.

The dogs are healthy but unwanted.

If they can’t be placed, local vets, the RSPCA and other animal charities are forced to put them down.

When the Government killed the dog license they left us to kill the dogs.

Urge your MP to press for a dog registration scheme.

For it is a sick nation that kills healthy dogs. 🏁

This one really sucks, and extra hard if you have a dog.
Get visceral. Twist the knife.

  • Great intra-sentence repetition on “doggy” and “killed… kill.”

  • Keep sentences simple. Simple here for stark effect.

  • Reminder: you can command your reader. Because they always have the final say. And yet even with the command, we have a soft call-to-action — as in, the action is not specific — it’s up for interpretation. In a way, this respects the reader’s agency. Then the punchline takes us to the moral high ground and leaves us zoomed out on the big why.