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  • 14-MAY-2026 | Honey Copy’s Intro Copy

14-MAY-2026 | Honey Copy’s Intro Copy

Author

Dan Bogachek
May 14, 2026

The Vault from Copywork365

The swipe file is dead.

Literally, and maybe figuratively as well.

When I first started working on this project, I gave it the working title, Toolbox. The simple tagline was: the swipe file on roids.

But the more I worked on it, the more it became clear that this wasn’t just a box of tools. Calling it a swipe file wasn’t accurate, either. Roided up, or otherwise.

Because at its core, the swipe file is merely a collection of pictures or text. A pile, in other words.

This thing behaves more like a navigable map.

And no matter how much stuff you hoard into a swipe file, its contents are inert.

This, on the other hand, grows deeper over time. Its contents are living.

So, henceforth, this will be known as…

New illustration — credit Pranav Venkitaraman.
Big thank you to Pranav!

The Vault is an atomic copywriting database. As far as I know it’s the first of its kind, so that’s what I’m calling it.

It’s a database of world-class excerpts just like the ones we cover right here on the daily. Spanning ad copy, webpage copy, and literature.

Each excerpt is x-rayed and dissected to reveal what makes everything tick, how it works — on the most granular level. (Hence, atomic.)

It covers all the tools, techniques, and psychology we touch on here, but in their full depth. Making it easy to master these “devices” and then apply them to your own persuasive writing. You can even filter by author or brand to steal the secret sauce from your very favorite writers, copywriters, and brands.

Same as before, I’ve still got a forever deal for you.

If you join the waitlist below, you get exclusive lifetime access for an ultra-low flat fee when The Vault launches. (It’s looking like Q1 or Q2 of 2026.)

After all, a sweetheart deal is the least I can do to thank you for your support.

And as I’ve mentioned before, yes, I really do mean lifetime.

Even if the internet ceases to exist. I’ll toil day and night to make sure you receive a physical copy. With however many thousands of excerpts this accumulates over its lifetime.

Pinky promise.

Honey Copy’s Intro Copy

True fucking story.

Seven years ago, a Belarusian angel investor — rumored to be in cahoots with the last dictator of Europe — asked my twenty-two-year-old self to fly out to Minsk, Belarus and sling some ink for the startups in his portfolio.

At the time, I didn’t know what the hell I was doing.

But, I played my best Don Draper, wrote some damn good copy and three weeks later cashed the biggest check I had ever seen in my life.

I’ve been writing advertising ever since.

To date, I’ve penned words that have sold $150 cookies, plant-based burgers, overpriced sneakers, stationary bikes, sweatpants that look like jeans, emeralds, flavored lubricants, psilocybin-infused chocolate, software (lots of fucking software), Swiss Gin, Kentucky Bourbon and Southern California Wine.

God-speed,

Cole Schafer
Founder of Honey Copy 🏁

Cole Schafer’s writing is brash & playful.

It sounds like someone. Not “It sounds like someone specific wrote it.” What I’m saying is the writing itself actually has a voice, you can practically hear it.

And you don’t need to fuckin’ cuss. (Don’t use it as a crutch.)

But — if that corner of the palette lets you express yourself more precisely? Well, don’t shy away, either. Be real and commit.