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13-MAY-2025 | David Abbott’s “From a House to a Château” Ad for Sainsbury’s

13-MAY-2025 | David Abbott’s “From a House to a Château” Ad for Sainsbury’s

Dan Bogachek
May 13, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

David Abbott’s “From a House to a Château” Ad for Sainsbury’s

At Sainsbury’s, you can move from a house to a château for just £1.60.

Our house claret sells for just £1.95.

Bottled in France, it’s the genuine article — designated “Appellation Bordeaux Supérieur Contrôlée.”

Made from a blend of grapes, including Cabernet Sauvignon, it’s a good, honest wine and perfect for everyday drinking.

Open an hour before serving and you’ll find it soft and mellow with a fine balance of fruit and tannin.

At £3.55, our Château Barreyres is equally good value. (It’s one of a range of thirty wines in our special Vintage Selection.)

From the heart of the Médoc, this fruity claret is of medium weight and made with great care.

Some 3000 cases are produced each year and most of the wine is swallowed up by the French themselves. (If you can resist the temptation to drink it now it will become even finer with a few years’ bottle age.)

In all, Sainsbury’s sell 7 clarets including a classic 1979 Château Grand Puy Ducasse at £7.45 and a good St Emilion at just £2.95.

The fact is, whether you want a house or château, no-one can accommodate you quite like Sainsbury’s.

Good wine costs less at Sainsbury’s. 🏁

“…it’s the genuine article…” → the real deal, contrasted with the usual ocean of knock-offs.
“Some 3000 cases are produced each year… most of the wine is swallowed up by the French themselves.” → scarcity.
“…heart of the Médoc…” → it’s found only in this one, special place.
“…even finer with a few years’…” → again, not just your average table wine.

Status does the heavy lifting on this one.

And steering the reader to get the imagination going, with a suggestion: “Open an hour before serving…”