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8-DEC-2025 | Excerpt from BMW’s “Strong Silent Type” Ad

Author

Dan Bogachek
December 08, 2025

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Excerpt from BMW’s “Strong Silent Type” Ad

The strong silent type.

An apt description of the BMW 750.

And of the man who rides one.

Well balanced, they run cooler. Tight corners don’t faze them. They don’t get shook up over the roughest roads. And because they’re cool and smooth and agile, they can outlast the competition without half trying. With it all, the 750 is fast. Faster than a first-class touring bike has any right to be. On the turns or in the straights. BMW can go faster more of the time. It can lean way over — down to 47° — to make hairy curves feel superhighway-straight.

…

When you’re as tough and fast as a BMW, you can afford to be quiet about it. Ask the man who rides one. 🏁

  • Heavy lifter on this one: identity. The hook makes the reader self-select. Then everything that follows zeroes in on that identity and hits its intended mark.

  • All specs are results-oriented. “Outlast the competition" (fun for longer), “the 750 is fast,” “lean way over — down to 47° — to make hairy curves feel superhighway-straight.”

  • Grade 1 according to the Hemingway App. KISS.