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  • 2-OCT-2025 | Excerpt from Bremont’s “HMS Victory” Ad

2-OCT-2025 | Excerpt from Bremont’s “HMS Victory” Ad

Author

Dan Bogachek
October 02, 2025

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Excerpt from Bremont’s “HMS Victory” Ad

A watch made from parts of HMS Victory?

We do not anticipate huge sales in France or Spain.

It’s hardly surprising.

The Bremont Victory chronograph is an unashamed tribute to the greatest ocean-going vessel in British naval history.

The ship that, under the audacious leadership of Admiral Horatio Neslon, vanquished the combined might of the Franco-Spanish fleet at Trafalgar.

If your name is Marcel or Pedro, you may want to look away now.

Nelson went into battle outnumbered and outgunned.

And yet, led by HMS Victory, the British captured twenty-one French and Spanish ships, destroyed one and lost none.

A stunning 22-0 away win.

On that October day in 1805, Britannia really did rule the waves.

Today, the Bremont Victory chronograph borrows more than just the name of the famous vessel. 🏁

  • The 1-3 — jab, hook. Open up with a question, then answer provocatively.

  • Even visually, you see the variation in length. Longer for illustration, shorter for punctuation/finger-jabbing. Which brings us to…

  • A fun in-group out-group tactic — intentionally addressing the out-group and alienating them with a wink back towards your in-group. Amplified further in this case by making a callback to the hook.