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22-DEC-2025 | Excerpt from Bremont’s “The Second World War” Ad

Author

Dan Bogachek
December 22, 2025

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Excerpt from Bremont’s “The Second World War” Ad

An Enigma machine could encrypt letters in more than 158 million million million different ways. (Your odds of winning the lottery look positively generous by comparison.)

But with the code cracked, the Allies were able to follow the movements of the U-boats and route the convoys around them. And, in May 1943, Admiral Donitz conceded defeat in the Battle of the Atlantic, leaving the way clear for the D-Day landings.

It was only one of many instances where intelligence gleaned at Bletchley Park helped influence the outcome of key events in the war.

The Bremont Codebreaker commemorates the work of Alan Turing, Gordon Welchman, Tommy Flowers and the 9,000 men and women who served there. 🏁

  • Association with powerful symbols. In the reader’s mind, all the glory of the heroes at Bletchley Park is immediately juxtaposed with Bremont — and some of that rubs off on Bremont by the associative property.

  • Specificity with numbers to make it memorable — “158 million million million”, “9000 men and women”.

  • Tactical parenthetical sentence, and talking directly to you as a bonus.

  • The hook. If you’re familiar with the war, “1939-1947” should instantly pop out at you — because the war ended in 1945. It’s an intentional setup: “it would have lasted that long without the magic at Bletchley.” Very cool. And this error hook automatically attracts the exact buyer Bremont wants to reach: someone who would know enough about the war history to notice. This exact person would naturally investigate the error by reading further, be interested in the commemorative timepiece, and go “aha, they got me” by the end.