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  • 11-DEC-2025 | Excerpt from “Brown’s Job” Job Ad by BBDO

11-DEC-2025 | Excerpt from “Brown’s Job” Job Ad by BBDO

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Dan Bogachek
December 11, 2025

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Excerpt from “Brown’s Job” Job Ad by BBDO

Brown had a big chair and wide, flat-topped desk covered with a sheet of glass. Under the glass was a map of the United States. Brown had a salary of thirty thousand dollars a year. And twice a year Brown made a “trip to the coast” and called on every one of the firm’s distributors.

He never tried to sell anything. Brown wasn’t exactly in the sales department. He visited with the distributors, called on a few dealers, once in a while made a little talk to a bunch of salesmen. Back at the office he answered most of of the important complaints, although Brown’s job wasn’t to handle complaints. 🏁

  • Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.

  • Note how the negative descriptions create space for mystery. “Well, if it isn’t that, then what is it?”