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- 30-AUG-2025 | Excerpt from Gary Halbert’s “Million Dollar Smile” Ad
30-AUG-2025 | Excerpt from Gary Halbert’s “Million Dollar Smile” Ad
Dan Bogachek
August 30, 2025
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Excerpt from Gary Halbert’s “Million Dollar Smile” Ad
Have You Ever Wondered What You Would Look Like With A “Million Dollar Smile”?
Did you know the quality of your smile has a more direct affect on your personal (and business) relationships than any other part of your appearance?
In fact, 88% of all people in North America say they always remember someone with an especially attractive smile. Not only that, 75% agree an unattractive smile can seriously hurt a person’s chances for financial success. Perhaps, that’s why more than half of the adults in America wish they could change their smile. Some adults want to correct problems they have had since childhood like discolored, crooked or irregular-shaped teeth. Others want to fix conditions they’ve developed over time, like cracked, worn-down and discolored teeth. There is good reason for this. You see…
Your Smile Can Make Or Break You! 🏁
The hook immediately activates your imagination.
The statistics are a form of social proof. And the specificity makes it stick better.
We experience loss 2-10x more strongly than we do gain. What’s the focus here? Financial loss.
Twist the knife by describing the pain in detail - “cracked, worn-down and discolored”. Note how the repetition of the idea — but reworded just slightly differently. It didn’t bother you, yet it was extra memorable, wasn’t it?
Note that the knife-twisting also happens to the same group of people as in the social proof. This is tact. There’s no need to risk insulting you by guessing you have defective teeth — you will naturally apply the criticism to yourself and feel the pain anyway (or some self-doubt at least).
For an in-depth look into on gain versus loss (and so much more), I highly, highly recommend “Thinking, Fast and Slow” by Daniel Kahneman.
