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  • 24-JAN-2026 | Excerpt from “Immortality, Inc.” by Robert Sheckley

24-JAN-2026 | Excerpt from “Immortality, Inc.” by Robert Sheckley

Author

Dan Bogachek
January 24, 2026

The Vault from Copywork365

The swipe file is dead.

Literally, and maybe figuratively as well.

When I first started working on this project, I gave it the working title, Toolbox. The simple tagline was: the swipe file on roids.

But the more I worked on it, the more it became clear that this wasn’t just a box of tools. Calling it a swipe file wasn’t accurate, either. Roided up, or otherwise.

Because at its core, the swipe file is merely a collection of pictures or text. A pile, in other words.

This thing behaves more like a navigable map.

And no matter how much stuff you hoard into a swipe file, its contents are inert.

This, on the other hand, grows deeper over time. Its contents are living.

So, henceforth, this will be known as…

(This is just a placeholder, made with the help of AI.
So hit me up if you can make this more human & prettier!)

The Vault is an atomic copywriting database. As far as I know it’s the first of its kind, so that’s what I’m calling it.

It’s a database of world-class excerpts just like the ones we cover right here on the daily. Spanning ad copy, webpage copy, and literature.

Each excerpt is x-rayed and dissected to reveal what makes everything tick, how it works — on the most granular level. (Hence, atomic.)

It covers all the tools, techniques, and psychology we touch on here, but in their full depth. Making it easy to master these “devices” and then apply them to your own persuasive writing. You can even filter by author or brand to steal the secret sauce from your very favorite writers, copywriters, and brands.

Same as before, I’ve still got a forever deal for you.

If you join the waitlist below, you get exclusive lifetime access for an ultra-low flat fee when The Vault launches. (It’s looking like Q1 or Q2 of 2026.)

After all, a sweetheart deal is the least I can do to thank you for your support.

And as I’ve mentioned before, yes, I really do mean lifetime.

Even if the internet ceases to exist. I’ll toil day and night to make sure you receive a physical copy. With however many thousands of excerpts this accumulates over its lifetime.

Pinky promise.

Excerpt from “Immortality, Inc.” by Robert Sheckley

In the morning Alice made breakfast. Blaine sat, staring out the window, thinking dismal thoughts.

Last night had proven to him conclusively that Kranch was still king of the Kranch-Blaine body-mind. For last night he had been completely unlike himself. He had been fierce, violent, rough, angry and exultant. He had been all the things he had always deplored, had acted with an abandon that must have bordered on madness.

That was not Blaine. That was Kranch, the Body Triumphant.

Blaine had always prized delicacy, subtlety, and the grasp of nuance. Too much, perhaps. Yet those had been his virtues, the expressions of his own personality. With them, he was Thomas Blaine. Without them he was less than nothing — a shadow cast by the eternally triumphant Kranch. 🏁

  • Repetition on “he had,” illustrating the “dismal thoughts” we’ve been made aware of earlier. We see them dart through Blaine’s head one by one.

  • 1-2’s, but in the reverse order from what we usually see — these are short-long, short-long. The short pieces set the scene, the longer paragraphs do the illustrating.