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5-OCT-2025 | Excerpt from Kiwi’s “They’d never stop talking” Ad

Author

Dan Bogachek
October 05, 2025

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Excerpt from Kiwi’s “They’d never stop talking” Ad

If these shoes could talk, they’d never stop talking.

These aren’t just any ordinary shoes. These are Muhammad Ali’s boxing shoes. These are the greatest shoes in the history of the world. The greatest shoes of all time. These shoes are original. They’re one of a kind. The world has never seen shoes like these before. And never will again. These are the shoes that are too slick for those tricks. These are the shoes of a man who can predict what round he’ll knock you down, and then do it. 🏁

Fast and easy sentences, one after the other, feel like eating M&M’s: “well, what’s one more?”

You get a quick hit after each one. It’s difficult to stop.

Remember: the goal of each sentence should be to make you read the next sentence.

And of course: repetition legitimizes, repetition legitimizes, repetition legitimizes.