• Copywork365
  • Posts
  • 2-NOV-2025 | Excerpt from Laurence Blume’s Ad for The Guardian

2-NOV-2025 | Excerpt from Laurence Blume’s Ad for The Guardian

Toolbox by Copywork365

Liking the daily exercise?
Wait till you see this.

Toolbox is your swipe file on roids.

It’s a database of world-class excerpts just like the ones we cover right here on the daily.

Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.

Each and every one comes with granular analysis on what makes everything tick and why it works.

All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.

So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.

Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.

Oh and I really do mean lifetime.

Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.

Even when it’s 100’s of thousands of excerpts. Pinky promise.

Excerpt from Laurence Blume’s Ad for The Guardian

He read business at Harvard.

She read biochemistry at Cambridge.

They both read The Guardian at breakfast.

When he was fifteen, his French teacher said a young man of his age should ‘open wide his ears to the murmurings in the world’. His father laughed and suggested he bought The Guardian.

She was at Cambridge then. Her parents had always read The Guardian. It had once published a letter by her father regarding the spawning of perch.

He went up to the LSE. For two days he bought The Times, and on the third day reverted to his Guardian.

She completed her doctorate and set about finding a research post. If she ever missed The Guardian it was never on a Thursday. 🏁

  • Hook: it’s begging a “so what?” So we read on to find out more. And a bit of foreshadowing: romance.

  • The rest is the famous “most interesting man in the world” concept — all about identity. Here it’s the intellectual romantic version.

  • The shorter sentences create a choppy, care-free feel.