• Copywork365
  • Posts
  • 14-NOV-2025 | Excerpt from Nike’s “We are what we believe” Manifesto Ad

14-NOV-2025 | Excerpt from Nike’s “We are what we believe” Manifesto Ad

Toolbox by Copywork365

Liking the daily exercise?
Wait till you see this.

Toolbox is your swipe file on roids.

It’s a database of world-class excerpts just like the ones we cover right here on the daily.

Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.

Each and every one comes with granular analysis on what makes everything tick and why it works.

All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.

So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.

Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.

Oh and I really do mean lifetime.

Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.

Even when it’s 100’s of thousands of excerpts. Pinky promise.

Excerpt from Nike’s “We are what we believe” Manifesto Ad

A message from Nike Running

WE ARE WHAT WE BELIEVE

We founded and built an entire company on that idea. And we believe in helping RUNNERS — fast runners, slow runners, heavy runners, skinny runners, long-distance runners and sprinters. We believe in helping middle-distance runners too. And runners from Kenya, Japan, Oklahoma and every corner of this planet. We believe in the magic of Hayward Field. We believe in long Sunday runs. We believe in tempo runs and fartlek. We believe JOGGERS are RUNNERS. We believe in cross-country. We believe in J.V. dual meets on Tuesday afternoons. We believe in professional Track & Field. We believe running is therapy. We believe the smell of the starter’s gun is an aphrodisiac. 🏁

Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.