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- 6-SEP-2025 | Excerpt from Ogilvy’s “60 miles an hour” Ad for Rolls-Royce
6-SEP-2025 | Excerpt from Ogilvy’s “60 miles an hour” Ad for Rolls-Royce


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Excerpt from Ogilvy’s “60 miles an hour” Ad for Rolls-Royce

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”
What makes a Rolls-Royce the best car in the world? “There is really no magic about it — it is merely patient attention to detail,” says an eminent Rolls-Royce engineer.
1. “At 60 miles an hour the loudest noise comes from the electric clock,” reports the Technical Editor of The Motor. The silence of the engine is uncanny. Three mufflers tune out sound frequencies — acoustically.
2. Every Rolls-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces. 🏁

Ogilvy may have invented the listicle with this one. It’s like M&M’s — “what’s one more?”
And note the specificity in the description, with hard numbers. Specific is memorable.
