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- 27-AUG-2025 | Excerpt from Ogilvy’s Hathaway “India Ivory” Ad
27-AUG-2025 | Excerpt from Ogilvy’s Hathaway “India Ivory” Ad
Dan Bogachek
August 27, 2025
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Excerpt from Ogilvy’s Hathaway “India Ivory” Ad
India Ivory is the world’s most subtle shade of shirting. British army officers discovered it in the bazaars of Madras.
It is less bumptious than white. It never glares — and it goes with any tie or suit.
London’s custom shirtmakers were quick to realize the practical possibilities of this ivory tone. Now Hathaway brings it to America in a drip-dry shirt — where its versatility will be a daily godsend.
If you are still doubtful about shirts that don’t need ironing, Hathaway’s new drip-dry fabric will change your ideas. We spent years tracking down the exact blend of Dacron and cotton that would satisfy our persnickety cutters. It was worth the wait. Hathaway’s blend dries as sprucely as if it were ironed. And it is as light and cool as any batiste. A blessing in summer. 🏁
Let’s write this out line by line.
Now we see, in even greater clarity, just how tight everything is:
India Ivory is the world’s most subtle shade of shirting.
British army officers discovered it in the bazaars of Madras.
It is less bumptious than white.
It never glares — and it goes with any tie or suit.
…
It was worth the wait.
Hathaway’s blend dries as sprucely as if it were ironed.
And it is as light and cool as any batiste.
A blessing in summer.
So little effort to say out loud or read. Easy to digest.
