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31-AUG-2025 | Excerpt from Sarah Turner’s website

Author

Dan Bogachek
August 31, 2025

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Excerpt from Sarah Turner’s website

Sarah Turner is a copywriter and entrepreneur.
Let’s look at some of her home page copy.

Does this sound like you?

You want a fulfilling, meaningful career.

You’re sick of building someone else’s dream.

You crave the freedom to work from anywhere and earn more.

—

Today’s world is overflowing with opportunities! It’s time to stop settling for less. Together, we’re going to push back on the mindset hurdles keeping you stuck.

When you dismantle self-limiting beliefs, you start to achieve things that at one point seemed impossible. You discover for yourself that you can have it all. Satisfying work. Financial security. Time for family and friends. You get to decide what success means for you.

You don’t need a PhD, loads of time, energy, or creativity. The dreams you have are within your reach…

Are you willing to learn something new?

Ready to join our insanely supportive entrepreneurial community?

Then let’s do this! 🏁

Structure

1 — twist the knife.
2 — description of what’s possible, with vivid imagery.
3 — address objections.
4 — call to action.

You-focus

Notice how many of the sentences include the word “you.” Out of 18 sentences total, “you” is in 11 of them. It’s all about the reader.

We-focus

Then,

The strategic use of ‘we’: “Together, we’re going to…” and “Then let’s do this!”

For actions, we > you & we > me.

It’s a bit of the case where 1 + 1 > 2 — because ‘we’ is collaborative.

The knife twisting is “you” focused, but the ‘how’ and call to action use “we” to help motivate and add some gentle social pressure.