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  • 26-FEB-2026 | Excerpt from “The Black Obelisk” by Erich Maria Remarque

26-FEB-2026 | Excerpt from “The Black Obelisk” by Erich Maria Remarque

The Vault from Copywork365

The swipe file is dead.

Literally, and maybe figuratively as well.

When I first started working on this project, I gave it the working title, Toolbox. The simple tagline was: the swipe file on roids.

But the more I worked on it, the more it became clear that this wasn’t just a box of tools. Calling it a swipe file wasn’t accurate, either. Roided up, or otherwise.

Because at its core, the swipe file is merely a collection of pictures or text. A pile, in other words.

This thing behaves more like a navigable map.

And no matter how much stuff you hoard into a swipe file, its contents are inert.

This, on the other hand, grows deeper over time. Its contents are living.

So, henceforth, this will be known as…

(This is just a placeholder, made with the help of AI.
So hit me up if you can make this more human & prettier!)

The Vault is an atomic copywriting database. As far as I know it’s the first of its kind, so that’s what I’m calling it.

It’s a database of world-class excerpts just like the ones we cover right here on the daily. Spanning ad copy, webpage copy, and literature.

Each excerpt is x-rayed and dissected to reveal what makes everything tick, how it works — on the most granular level. (Hence, atomic.)

It covers all the tools, techniques, and psychology we touch on here, but in their full depth. Making it easy to master these “devices” and then apply them to your own persuasive writing. You can even filter by author or brand to steal the secret sauce from your very favorite writers, copywriters, and brands.

Same as before, I’ve still got a forever deal for you.

If you join the waitlist below, you get exclusive lifetime access for an ultra-low flat fee when The Vault launches. (It’s looking like Q1 or Q2 of 2026.)

After all, a sweetheart deal is the least I can do to thank you for your support.

And as I’ve mentioned before, yes, I really do mean lifetime.

Even if the internet ceases to exist. I’ll toil day and night to make sure you receive a physical copy. With however many thousands of excerpts this accumulates over its lifetime.

Pinky promise.

Excerpt from “The Black Obelisk” by Erich Maria Remarque

The checkered flag is a good stopping point — but go for the whole thing if you like.

Eduard emits a hissing sound behind us like a punctured tire. We go over to Willy.

The reason Eduard puts on this act is simple enough. Some time ago one could pay for meals at his place with coupons. One bought a book with ten tickets and thereby got the single meals somewhat cheaper. Eduard did this, at the time, to increase business. In the last weeks, however, the avalanche of the inflation has upset his calculations; if the first ticket still bore some relation to the price of a meal, by the tenth the value had shrunk substantially. Eduard therefore decided to give up selling books of tickets. He was losing too much money. But here we had been clever. We found out about his plan in time and six weeks ago we invested the proceeds of a small war memorial in the wholesale purchase of tickets at the Walhalla. 🏁 To keep Eduard from noticing what we were up to we employed a variety of people: the coffinmaker Wilke, the cemetery watchman Liebermann, our sculptor Kurt Bach, Willy, a few of our other friends and war comrades, and even Lisa. All of them bought books of tickets for us at the cashier’s desk. When Eduard gave up selling coupons he expected that in ten days they would all be used up; each book contained ten tickets, and he assumed that any sensible man would buy one book at a time. But we each had over thirty books in our possession. Two weeks later Eduard became uneasy when we continued to pay with coupons; at the end of four weeks he had a slight attack of panic. At that time we were already eating for halfprice; at the end of six weeks for the price of ten cigarettes. Day after day we appeared and handed over our coupons. Eduard asked how many we still had; we replied evasively. He tried to block the coupons; at the next meal we brought a lawyer with us whom we had invited to share a Wiener schnitzel. After dinner the lawyer gave Eduard a lesson in the laws governing contracts and obligations—and paid for his meal with one of our coupons. Eduard’s lyricism took on a darker coloration. He proposed a compromise; we declined. He wrote a didactic poem on “Ill-gotten Gains,” and sent it to the daily paper. The editor showed it to us; it was sprinkled with malicious references to “gravediggers of the nation”; there were references, too, to tombstones and “Kroll the Shyster.” We invited our lawyer to share a pork cutlet with us at the Walhalla. He instructed Eduard in the concept of public slander and its consequences—and paid once more with one of our coupons. Eduard, who was formerly a simple floral lyricist, began now to write hymns of hate. But that was all he could do; the battle rages on uninterruptedly. Eduard is in daily hope that our supply will be exhausted; he does not know that we still have tickets for over seven months.

The perfect example of, “but if you keep the camera rolling…”

The opposite of twisting the knife?