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  • 1-JUN-2026 | Excerpt from "The Five People You Meet in Heaven" by Mitch Albom

1-JUN-2026 | Excerpt from "The Five People You Meet in Heaven" by Mitch Albom

Author

Dan Bogachek
June 01, 2026

The Vault from Copywork365

The swipe file is dead.

Literally, and maybe figuratively as well.

When I first started working on this project, I gave it the working title, Toolbox. The simple tagline was: the swipe file on roids.

But the more I worked on it, the more it became clear that this wasn’t just a box of tools. Calling it a swipe file wasn’t accurate, either. Roided up, or otherwise.

Because at its core, the swipe file is merely a collection of pictures or text. A pile, in other words.

This thing behaves more like a navigable map.

And no matter how much stuff you hoard into a swipe file, its contents are inert.

This, on the other hand, grows deeper over time. Its contents are living.

So, henceforth, this will be known as…

New illustration — credit Pranav Venkitaraman.
Big thank you to Pranav!

The Vault is an atomic copywriting database. As far as I know it’s the first of its kind, so that’s what I’m calling it.

It’s a database of world-class excerpts just like the ones we cover right here on the daily. Spanning ad copy, webpage copy, and literature.

Each excerpt is x-rayed and dissected to reveal what makes everything tick, how it works — on the most granular level. (Hence, atomic.)

It covers all the tools, techniques, and psychology we touch on here, but in their full depth. Making it easy to master these “devices” and then apply them to your own persuasive writing. You can even filter by author or brand to steal the secret sauce from your very favorite writers, copywriters, and brands.

Same as before, I’ve still got a forever deal for you.

If you join the waitlist below, you get exclusive lifetime access for an ultra-low flat fee when The Vault launches. (It’s looking like Q1 or Q2 of 2026.)

After all, a sweetheart deal is the least I can do to thank you for your support.

And as I’ve mentioned before, yes, I really do mean lifetime.

Even if the internet ceases to exist. I’ll toil day and night to make sure you receive a physical copy. With however many thousands of excerpts this accumulates over its lifetime.

Pinky promise.

Excerpt from "The Five People You Meet in Heaven" by Mitch Albom

I highly recommend this read. Beautiful and heart-wrenching in places, existential throughout.

The End

This is a story about a man named Eddie and it begins at the end, with Eddie dying in the sun. It might seem strange to start a story with an ending. But all endings are also beginnings. We just don't know it at the time.

The last hour of Eddie's life was spent, like most of the others, at Ruby Pier, an amusement park by a great gray ocean. The park had the usual attractions, a boardwalk, a Ferris wheel, roller coasters, bumper cars, a taffy stand, and an arcade where you could shoot streams of water into a clown's mouth. It also had a big new ride called Freddy's Free Fall, and this would be where Eddie would be killed, in an accident that would make newspapers around the state. 🏁

This works so well because it subverts expectations.

You open the book, and the first thing you see is, “The End”.

Then, the voice. “You” and “we” to break the fourth wall.

Particularly interesting: multiple instances of passive voice. “The last hour of Eddie’s life was spent” and “this would be where Eddie would be killed”.

Here, it works perfectly — especially with the Morgan Freeman narration vibe. It’s the same voice you’d use to describe a lab procedure. It’s clinical, and it zooms out for a bird's-eye view.