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  • 23-FEB-2026 | Excerpt from “The Torrents of Spring” by Ernest Hemingway

23-FEB-2026 | Excerpt from “The Torrents of Spring” by Ernest Hemingway

The Vault from Copywork365

The swipe file is dead.

Literally, and maybe figuratively as well.

When I first started working on this project, I gave it the working title, Toolbox. The simple tagline was: the swipe file on roids.

But the more I worked on it, the more it became clear that this wasn’t just a box of tools. Calling it a swipe file wasn’t accurate, either. Roided up, or otherwise.

Because at its core, the swipe file is merely a collection of pictures or text. A pile, in other words.

This thing behaves more like a navigable map.

And no matter how much stuff you hoard into a swipe file, its contents are inert.

This, on the other hand, grows deeper over time. Its contents are living.

So, henceforth, this will be known as…

(This is just a placeholder, made with the help of AI.
So hit me up if you can make this more human & prettier!)

The Vault is an atomic copywriting database. As far as I know it’s the first of its kind, so that’s what I’m calling it.

It’s a database of world-class excerpts just like the ones we cover right here on the daily. Spanning ad copy, webpage copy, and literature.

Each excerpt is x-rayed and dissected to reveal what makes everything tick, how it works — on the most granular level. (Hence, atomic.)

It covers all the tools, techniques, and psychology we touch on here, but in their full depth. Making it easy to master these “devices” and then apply them to your own persuasive writing. You can even filter by author or brand to steal the secret sauce from your very favorite writers, copywriters, and brands.

Same as before, I’ve still got a forever deal for you.

If you join the waitlist below, you get exclusive lifetime access for an ultra-low flat fee when The Vault launches. (It’s looking like Q1 or Q2 of 2026.)

After all, a sweetheart deal is the least I can do to thank you for your support.

And as I’ve mentioned before, yes, I really do mean lifetime.

Even if the internet ceases to exist. I’ll toil day and night to make sure you receive a physical copy. With however many thousands of excerpts this accumulates over its lifetime.

Pinky promise.

Excerpt from “The Torrents of Spring” by Ernest Hemingway

Scripps O’Neil had two wives. As he looked out of the window, standing tall and lean and resilient with his own tenuous hardness, he thought of both of them. One lived in Mancelona and the other lived in Petoskey. He had not seen the wife who lived in Mancelona since last spring. He looked out at the snow-covered pump-yards and thought what spring would mean. With his wife in Mancelona Scripps often got drunk. When he was drunk he and his wife were happy. They would go down together to the railway station and walk out along the tracks, and then sit together and drink and watch the trains go by. They would sit under a pine-tree on a little hill that overlooked the railway and drink. Sometimes they drank all night. Sometimes they drank for a week at a time. It did them good. It made Scripps strong. 🏁

  • Hemingway could have said something like “he missed his wife.“ But instead he lets the emotion come through the details: “He had not seen the wife who lived in Mancelona since last spring.” Much stronger with your imagination interpreting it.

  • Great use of repetition with “they would,” “sometimes” and “it.”