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  • 9-OCT-2025 | Excerpt from Timberland’s “We line our boots with boot” Ad

9-OCT-2025 | Excerpt from Timberland’s “We line our boots with boot” Ad

Author

Dan Bogachek
October 09, 2025

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Excerpt from Timberland’s “We line our boots with boot” Ad

“It took me four years to paint like Raphael, but a lifetime to paint like a child.”

— Pablo Picasso

However good we are at lining the inside of our boots, it would all come to nothing if the outside wasn’t up to scratch.

So we comb the country in search of tanneries that understand the importance we attach to the well-being of your feet.

A task made harder by the fact we’re not just picky, we’re plain contrary.

We want leathers that are tough yet soft. Strong yet supple. Long-lasting but good-looking. A tall order, we know.

But we rarely come back empty-handed.

Once in the workshops, the leathers are impregnated with silicone.

This prevents them drying or cracking with age. It also stops water seeping through.

(There we go again.) 🏁

  • Great example of handing one idea to your reader at a time: “… tough yet soft. Strong yet supple. Long-lasting but good-looking.”

  • Parentheses are a great way to inject personal tone. “Ope, there we go again, caring about keeping your feet dry. We just can’t help it.”