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  • 13-SEP-2025 | Excerpt from Volkswagen’s “Snowplow Driver” Ad

13-SEP-2025 | Excerpt from Volkswagen’s “Snowplow Driver” Ad

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Excerpt from Volkswagen’s “Snowplow Driver” Ad

How does the man who drives the snowplow drive to the snowplow?

This one drives a Volkswagen Rabbit.

Now. We would love to tell you what a brilliant choice he made. How many different cars he checked out. How smart he was to choose a Rabbit.

But the fact is, he didn’t have much of a choice at all. A snowplow driver has two crucial needs:

1) Easy starts in the middle of winter.

2) Very good maneuverability in very bad weather.

Which means he needs both fuel injection for those starts and front-wheel drive for that maneuverability. Guess what?

With the exception of our own cars, there is only one car in the Rabbit’s class that gives you both front-wheel drive and the option of fuel-injection: the Rabbit itself. 🏁

They broke the “very” rule. Modifiers weaken your point, which is very bad. See?

Though, yes, you could make a case here for “very”: emphasizing a good thing in the face of a bad thing.

So, I guess, break rules with intention?