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4-OCT-2025 | Excerpt from VW’s “It couldn’t be done” Ad

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Dan Bogachek
October 04, 2025

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Excerpt from VW’s “It couldn’t be done” Ad

They said it couldn’t be done.
It couldn’t.

We tried. Lord knows we tried. But no amount of pivoting or faking could squeeze the Philadelphia 76ers’ Wilt Chamberlain into the front seat of a Volkswagen.

So if you’re 7’1” like Wilt, our car is not for you. But maybe you’re a mere 6’7”.

In that case, you’d be small enough to appreciate what a big thing we’ve made of the Volkswagen.

There’s more headroom than you’d expect. (Over 37½” from seat to roof.)

And there’s more legroom in front than you’d get in a limousine. Because the engine’s tucked over the rear wheels where it’s out of the way (and where it can give the most traction). 🏁

  • 1-2 hook — setting up expectations, and then subverting them. You’re still left with, “well, what couldn’t be done?”

  • A neat short-to-long progression with repetition on “We tried.”

  • Half the sentences start with “and”, “but”, “so”, “because”, etc… These keep it conversational and maintain momentum.