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3-AUG-2025 | Excerpt from VW’s “Volkswagen builds strong bodies 8 ways” Ad

Author

Dan Bogachek
August 03, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Excerpt from VW’s “Volkswagen builds strong bodies 8 ways” Ad

Volkswagen builds strong bodies 8 ways.

The following stories are true:

A 1949 VW is still running around on its original engine.

A VW owner went 135,384 miles on his original set of tires.

Another owner went 308,700 miles before trade-in time.

Conclusion: Volkswagens are tough.

For instance, look underneath any VW and you’ll see our famous sealed bottom. This ingenious device protects a VW’s insides against everything on the outside. Including time. (No other car has anything quite like it.)

A Volkswagen convertible is made so well, so airtight, it helps to open the window a crack to close the door.

(No wonder it takes two men one day just to make two convertible tops.) 🏁

  • This whole ad runs on track record. If you have it, use it. Long-term success & credibility are the ultimate trump card.

  • Every claim is backed by evidence. The first three stats → “Volkswagens are tough.” “It takes two men one day” + “it helps to open the window” → “so airtight.”

  • We also see selective passive voice. “Is” and “are” convey more certainty than active voice, especially when making a claim.

  • The tactical full-sentence parentheses for a lean-in “by-the-way.”

  • 5th grade according to the Hemingway app.