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19-OCT-2025 | Excerpt from Yalumba Winery’s “80 things you need to know about wine” Ad

Author

Dan Bogachek
October 19, 2025

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Excerpt from Yalumba Winery’s “80 things you need to know about wine” Ad

80 things you need to know about wine.

1. Wine is comprised of 86% water, 11.2% alcohol and 2.8% other.

2. Most people in advertising also comprise 86% water, 11.2% alcohol and 2.8% other.

3. Over 250 compounds have been identified in “other.”

4. A bottle of wine is about 800 grapes.

5. Matching food with wine is an art.

6. If you have a good bottle of wine, food isn’t necessary.

7. Every bad bottle you drink is a good bottle you’ll never have.

8. Never drink more than one glass in a formal meeting or interview.

9. Drink as much as you like afterwards.

10. A glass a day can stop your arteries from hardening.

11. A bottle a day will stop everything hardening. 🏁

  1. Humans love lists. Do what you will with that information.

  2. Have fun. Your reader will appreciate it at the present moment and more easily remember what you said later on.