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  • 10-NOV-2025 | Haggar’s “Hot and Wet” Ad

10-NOV-2025 | Haggar’s “Hot and Wet” Ad

Author

Dan Bogachek
November 10, 2025

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Haggar’s “Hot and Wet” Ad

Guys:

If you’re hot and wet, have we got a shirt for you.

Okay, that came out wrong.

Danged if this ad about our Cool 18” Camp Shirt didn’t almost take a big left turn. Okay, now that we’ve recovered, here’s what we came to say. We’ve got this new Cool 18” Camp Shirt, right? And besides it looking sharp — which it most certainly does, as you can see above — it actually comes with built-in technology. That’s right, technology. Not the kind that sends a man to the moon. The kind that literally wicks moisture away from a man’s body, leaving him cool and dry. Plus, it’s guaranteed for life. Now that’s what we call “making things right.” And we thought you might appreciate it. A lot more than you appreciate that near-miss up in the headline, anyway. 🏁

Keeping it light and conversational with a joke you’d make with your friends. Classic hook-punchline sandwich, meta flavored.