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  • 29-JAN-2026 | Harrison’s Fund’s “Slow Painful Death” Ad

29-JAN-2026 | Harrison’s Fund’s “Slow Painful Death” Ad

Author

Dan Bogachek
January 29, 2026

The Vault from Copywork365

The swipe file is dead.

Literally, and maybe figuratively as well.

When I first started working on this project, I gave it the working title, Toolbox. The simple tagline was: the swipe file on roids.

But the more I worked on it, the more it became clear that this wasn’t just a box of tools. Calling it a swipe file wasn’t accurate, either. Roided up, or otherwise.

Because at its core, the swipe file is merely a collection of pictures or text. A pile, in other words.

This thing behaves more like a navigable map.

And no matter how much stuff you hoard into a swipe file, its contents are inert.

This, on the other hand, grows deeper over time. Its contents are living.

So, henceforth, this will be known as…

(This is just a placeholder, made with the help of AI.
So hit me up if you can make this more human & prettier!)

The Vault is an atomic copywriting database. As far as I know it’s the first of its kind, so that’s what I’m calling it.

It’s a database of world-class excerpts just like the ones we cover right here on the daily. Spanning ad copy, webpage copy, and literature.

Each excerpt is x-rayed and dissected to reveal what makes everything tick, how it works — on the most granular level. (Hence, atomic.)

It covers all the tools, techniques, and psychology we touch on here, but in their full depth. Making it easy to master these “devices” and then apply them to your own persuasive writing. You can even filter by author or brand to steal the secret sauce from your very favorite writers, copywriters, and brands.

Same as before, I’ve still got a forever deal for you.

If you join the waitlist below, you get exclusive lifetime access for an ultra-low flat fee when The Vault launches. (It’s looking like Q1 or Q2 of 2026.)

After all, a sweetheart deal is the least I can do to thank you for your support.

And as I’ve mentioned before, yes, I really do mean lifetime.

Even if the internet ceases to exist. I’ll toil day and night to make sure you receive a physical copy. With however many thousands of excerpts this accumulates over its lifetime.

Pinky promise.

Harrison’s Fund’s “Slow Painful Death” Ad

Would you give £5 to save Harrison from a slow, painful death?

Harrison suffers from a disease called Duchenne Muscular Dystrophy. It will gradually disable him and eventually kill him. There is no cure, no treatment and very little hope. Harrison’s Fund is dedicated to raising money to fund research into a cure or treatment so that we can buy him and others like him some time. This isn’t Harrison by the way, this is a picture of a dog I found on the internet. Harrison is my eight year old son. I used this image because people in Britain are more likely to donate to save an animal than a child with Duchenne. Sorry if you feel tricked, my son is dying and I’ll do whatever it takes to save him.

Please help us by texting ‘Make24 £5’ to 70070 🏁

  • Hook: “you” + immediately applying pain.

  • Pretty much the whole time, this ad is twisting the knife. Brutal.

  • The punchline is pure shock factor. Subverting expectations — exploiting either second-hand or first-hand guilt.

  • When a bunch of people die, it’s a tragic statistic. But when one person dies, it is its own unique tragedy. We identify much more strongly with the individual than with the masses — especially when it comes to pain. Weaponize accordingly.