Toolbox by Copywork365

Liking the daily exercise?
Wait till you see this.

Toolbox is your swipe file on roids.

It’s a database of world-class excerpts just like the ones we cover right here on the daily.

Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.

Each and every one comes with granular analysis on what makes everything tick and why it works.

All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.

So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.

Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.

Oh and I really do mean lifetime.

Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.

Even when it’s 100’s of thousands of excerpts. Pinky promise.

Honda’s “Loaded & Stripped” Ad

A word of caution.

The strategy here? Outdated. It’s selling features instead of benefits.

If you can, always sell the benefits — features should only be the “how” to the main “what”, the benefit — but only to differentiate and justify. Because no one really cares “how.” The effective “how’s” sole purpose in life is to hold up a big red arrow that points back to “what.”

Yes, with cars (especially back then), you could argue that features = benefits.

But as a general rule — don’t.

What to pay attention to here: cadence & verbiage.