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1-OCT-2025 | Jason Fried’s Announcement of Once

Author

Dan Bogachek
October 01, 2025

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Jason Fried’s Announcement of Once

Something happened to business software.

You used to pay for it once, install it, and run it. Whether on someone’s computer, or a server for everyone, it felt like you owned it. And you did.

Today, most software is a service. Not owned, but rented. Buying it enters you into a perpetual landlord-tenant agreement. Every month you pay for essentially the same thing you had last month. And if you stop paying, the software stops working. Boom, you’re evicted.

For nearly two decades, the SaaS model benefitted landlords handsomely. With routine prayers — and payers — to the Church of Recurring Revenue, valuations shot to the moon on the backs of businesses subscribed at luxury prices for commodity services they had little control over.

Add up your SaaS subscriptions last year. You should own that shit by now. 🏁

  • The hook: simple and open-ended. The vagueness behind “something” creates a gap. Everything else that follows fills in the gap.

  • Great intentionality in playing with sentence length.

    • The short stuff is Grade 3 on the Hemingway App. Not a single extra syllable here.

    • And the big one? It fully commits — and its length leans into the “For nearly two decades” setup to really stretch the imagery.

  • Written in “you” language. Man, especially those last few lines — beautiful.