You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Martini Ad

Songs do it. Movies, too. But my gut says that a smaller portion of long copy ads sell using what you might call…

Zest for life.

• “There are two kinds of people” — create an in-group to create an out-group, and make it about identity. Make it a binary. Reminds me of red pill/blue pill.

• Juxtaposition between the red pill (lucky) and the blue pill (unlucky) creates carrot and stick.

• Not once does the ad mention alcohol by name, taste, quality — it’s selling agency, enjoyment, and empowerment.