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23-OCT-2025 | More from Ogilvy’s “60 miles an hour” Ad for Rolls-Royce

Author

Dan Bogachek
October 23, 2025

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More from Ogilvy’s “60 miles an hour” Ad for Rolls-Royce

6. The finished car spends a week in the final test-shop, being fine-tuned. Here it is subjected to 98 separate ordeals. For example, the engineers use a stethoscope to listen for axle-whine.

7. The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots from Coast to Coast, service is no problem.

8. The Rolls-Royce radiator has never changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed from red to black. 🏁

The only time you should show the “how” is to point it at benefit.
This is a perfect example.

  • Meticulous fine-tuning & testing → reliability & quality.

  • Guaranteed & easy servicing → peace of mind.

  • Minimal changes to the radiator → “because we designed it right the first time, and we honor legacy.” → quality & status.