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  • 19-MAY-2025 | Neil French’s “Our Sympathy” Copy for Chivas Regal

19-MAY-2025 | Neil French’s “Our Sympathy” Copy for Chivas Regal

Author

Dan Bogachek
May 19, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Neil French’s “Our Sympathy” Copy for Chivas Regal

Our sympathy to all those who get a bottle of Chivas Regal only at Christmas time.

In all too many homes, alas, Chivas comes but once a year.

There’s no doubt that our price has a lot to do with this.

Chivas Regal costs about $2 more than regular Scotches.

If we made a less expensive 4, 6 or 8 year old, we’d probably sell more.

But we’d rather wait till this dawns on you:

The price of a movie is all that stands between you and Scotland’s smoothest whisky.

Twelve years of aging have a lot to do with this smoothness. So do prize Glenlivet whiskies from Scotland’s oldest distillery. (Which we happen to own.)

If this hasn’t convinced you to buy Chivas regularly, never mind. You’ve only about 250 days to wait for your next bottle. 🏁

Stealing this flavor of objection handling for my next job interview, or whatever else.

“Your real cost is marginal — you’re already drinking whisky, no?”

Hook-punchline sandwich, and even on the punchline it’s twisting the knife.