• Copywork365
  • Posts
  • 20-OCT-2025 | Nike’s “A matter of conscience” Ad

20-OCT-2025 | Nike’s “A matter of conscience” Ad

Author

Dan Bogachek
October 20, 2025

Toolbox by Copywork365

Liking the daily exercise?
Wait till you see this.

Toolbox is your swipe file on roids.

It’s a database of world-class excerpts just like the ones we cover right here on the daily.

Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.

Each and every one comes with granular analysis on what makes everything tick and why it works.

All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.

So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.

Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.

Oh and I really do mean lifetime.

Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.

Even when it’s 100’s of thousands of excerpts. Pinky promise.

Nike’s “A matter of conscience” Ad

A matter of conscience.

The day running became big business it started down a questionable, but predictable path.

We can’t go along.

Maybe it’s because we remember how it all began. We don’t feel comfortable with mass marketing. We bristle at the idea all runners are created equal, and all shoes should be made to a single standard.

Then judged.

Because the more we learn — in the laboratory, in working with podiatrists, orthopedists, in studies of biomechanics — the less we see of this so-called “average” runner.

And the more we appreciate the different foot types, gait patterns, body weights, speeds and training schedules.

If success brought us to this crossroads, it has only strengthened our commitment.

Nike is introducing a complete new line of performance shoes. With models for every kind of athlete, every kind of foot, every kind of regiment. And we’re making it easy to choose the right one. Without counting stars, stripes or anything else.

It’s not important whether we live up to someone else’s expectations. What’s important is whether we can help you live up to yours. 🏁

The classic thought leadership ad.
“Here’s the why behind how we’re different.”

  • A 1-2, 1-2 to start us off. Flip-flops between long illustration and short statement.

  • Bridge words to keep the momentum up: “maybe”, “and”, “with”, “because”, etc… Proper grammar is for the birds.

  • Even though it’s all about Nike’s identity & mission — “we” — the punchline still comes back around to “you.” “At the end of the day, all this ‘we’ stuff is because we care about you.” A nice way to wrap it up.