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  • 8-SEP-2025 | Nike’s “This is trash” Ad

8-SEP-2025 | Nike’s “This is trash” Ad

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Nike’s “This is trash” Ad

This is trash.

At least 25% of this sneaker weighs in at pure trash.
Introducing Space Hippie, one big step with a small footprint.

Move to Zero

Nike’s journey toward zero carbon and zero waste to help protect the future of sport. 🏁

  • Classic offensive/subversive hook in three simple words.

  • It all boils down to the core why: “protect the future of sport.” It’s a mission which their target audience cares deeply about.

  • Grade 3 on the Hemingway app.