• Copywork365
  • Posts
  • 22-FEB-2026 | Nike’s “Will only fit one woman” Ad

22-FEB-2026 | Nike’s “Will only fit one woman” Ad

Author

Dan Bogachek
February 22, 2026

The Vault from Copywork365

The swipe file is dead.

Literally, and maybe figuratively as well.

When I first started working on this project, I gave it the working title, Toolbox. The simple tagline was: the swipe file on roids.

But the more I worked on it, the more it became clear that this wasn’t just a box of tools. Calling it a swipe file wasn’t accurate, either. Roided up, or otherwise.

Because at its core, the swipe file is merely a collection of pictures or text. A pile, in other words.

This thing behaves more like a navigable map.

And no matter how much stuff you hoard into a swipe file, its contents are inert.

This, on the other hand, grows deeper over time. Its contents are living.

So, henceforth, this will be known as…

(This is just a placeholder, made with the help of AI.
So hit me up if you can make this more human & prettier!)

The Vault is an atomic copywriting database. As far as I know it’s the first of its kind, so that’s what I’m calling it.

It’s a database of world-class excerpts just like the ones we cover right here on the daily. Spanning ad copy, webpage copy, and literature.

Each excerpt is x-rayed and dissected to reveal what makes everything tick, how it works — on the most granular level. (Hence, atomic.)

It covers all the tools, techniques, and psychology we touch on here, but in their full depth. Making it easy to master these “devices” and then apply them to your own persuasive writing. You can even filter by author or brand to steal the secret sauce from your very favorite writers, copywriters, and brands.

Same as before, I’ve still got a forever deal for you.

If you join the waitlist below, you get exclusive lifetime access for an ultra-low flat fee when The Vault launches. (It’s looking like Q1 or Q2 of 2026.)

After all, a sweetheart deal is the least I can do to thank you for your support.

And as I’ve mentioned before, yes, I really do mean lifetime.

Even if the internet ceases to exist. I’ll toil day and night to make sure you receive a physical copy. With however many thousands of excerpts this accumulates over its lifetime.

Pinky promise.

Nike’s “Will only fit one woman” Ad

The Liberator will fit only one woman.

The woman is you.

Our new Liberator is the first woman’s training flat we’ve ever made that actually shapes itself to your foot.

It has a removable, washable insole made from Nike PermaFoam. It’s an unusual new styrofoam-type material that allows your individual foot strike impression to create a fit that’s unique to you, and you alone.

Run in them for a few miles, and the impression is made. Permanently.

The Liberator is slip lasted and sized especially for the bone structure in a woman’s foot. It gives you a Nike Waffle outersole for traction and cushion. A flared heel for running stability. And “breathing” polyester uppers for running cool.

They’re lightweight, and give you super comfort and support. And once you make your impression on them, they won’t fit any other woman in the world.

Except you. 🏁

Note how it’s all about “you.”
Complete sentences optional.
But the copy doesn’t shy away from meaty sentences, either.

  • Hook: subversion of expectations. “Isn’t that not good?…”

  • Then immediately turns it towards “you.”

  • Every specific feature how immediately points to a real benefit to the reader.

  • Note the combination of command + imagination: “run in them for a few miles.”

  • And to wrap up: the classic hook-punchline sandwich. Wraps the whole thing in a bow — voilà.