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  • 20-SEP-2025 | Oatly’s “This tastes like sh*t” Ad

20-SEP-2025 | Oatly’s “This tastes like sh*t” Ad

Author

Dan Bogachek
September 20, 2025

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Oatly’s “This tastes like sh*t” Ad

That’s a real comment from a real person who tried one of our oatmilks for the first time. Some people just don’t like it. They think it tastes like oats, because it does taste like oats. Here’s the good part. If you don’t like the taste of our oatmilks, you don’t have to drink them. Taste is personal which is why we don’t take it personal if you don’t like how they taste.

There is, however, a growing number of people who find oatmilk delicious. Who can taste the balance of protein, fiber, unsaturated fats and carbs and know that it makes them feel good. So, give it a go and if you don’t like it you can always give it to someone you don’t like. That’s what business students call a win-win. 🏁

Oatly has a unique writing style. ‘Earnest but humorous’ might be the right way to put it.

We see this one all the time: a big, crass hook that draws you in. Which pulls you in to find out how they explain it.