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30-OCT-2025 | Omega’s “$27,000 suit” Ad

Author

Dan Bogachek
October 30, 2025

Toolbox by Copywork365

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Omega’s “$27,000 suit” Ad

How can a man in a $27,000 suit settle for a $235 watch?

The Apollo-Soyuz spacesuits, like those for every preceding space mission, were designed especially for the job. Not surprising either. You’d hardly expect to find the equipment for the flight through space to this historic America-Russia meeting ready-invented in the shops.

Yet that’s how the astronauts found the Omega Speedmaster, their watch.

In 1965 NASA picked up a Speedmaster, as simply as you do in your local jewellery shop. And they made it standard flight equipment for every astronaut because, unlike any other chronograph tested, whatever NASA did to the Speedmaster, it stood up.

If you’re wearing an Omega Speedmaster you can be proud of it — numerous space missions, six moon landings, and now, almost unbelievably, America and Russia together. For any other watch, the shock would be too much. 🏁

  • Hook: specific is sticky. Use odd, precise numbers to make your claims memorable. Also note the “six moon landings” later on.

  • NASA gave Omega some pretty insane bragging rights. So it’s only natural that Omega would capitalize! It doesn’t get stronger than using real track record, but you can leverage this even without that. Brands do this all the time with celebrities: status by association. The status of a high-status brand rubs off on the item placed next to it. NASA’s status rubs off on Omega.

  • Written with “you” language throughout. “If you’re wearing…” plants the image of you owning the watch.