Toolbox by Copywork365

Liking the daily exercise?
Wait till you see this.

Toolbox is your swipe file on roids.

It’s a database of world-class excerpts just like the ones we cover right here on the daily.

Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.

Each and every one comes with granular analysis on what makes everything tick and why it works.

All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.

So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.

Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.

Oh and I really do mean lifetime.

Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.

Even when it’s 100’s of thousands of excerpts. Pinky promise.

Patek Philippe’s “You never actually own” Ad

Ok, ok. This brand is as luxury as it gets. One could argue: “what’s the point of an awareness ad for a name like Patek Philippe?”

And yet, they’re still nice with the copy.

• It’s all about “you.”

• The features show the benefit — only resetting once per year, the movement winds itself, and the rigorous Geneva Seal standards = quality and longevity.

• The call to action is extremely soft here. It’s just a phone number and a website. But remember: Patek Philippe ain’t need no CTA to sell their watches. So, unless you’re the Lamborghini of whatever business you’re in, be direct and tell your reader what to do next.