- Copywork365
- Posts
- 18-SEP-2025 | Paul Bedford's "Sleep Patterns" Ad for eve
18-SEP-2025 | Paul Bedford's "Sleep Patterns" Ad for eve
Dan Bogachek
September 18, 2025
Toolbox by Copywork365
Liking the daily exercise?
Wait till you see this.
Toolbox is your swipe file on roids.
It’s a database of world-class excerpts just like the ones we cover right here on the daily.
Browse through hundreds of pieces (and growing!) spanning ad copy, webpage copy, and literature.
Each and every one comes with granular analysis on what makes everything tick and why it works.
All the tools, techniques, and psychology we touch on here, but in their full depth. Making it even easier to master these “devices” and apply them to your persuasive writing. And filtering by author or brand means you can steal the secret sauce from your very favorite writers, copywriters, and brands.
So if you’re looking to level up with a forever resource, I’ve got a forever deal for you.
Join the waitlist to get lifetime access for a single flat fee — when Toolbox launches.
Oh and I really do mean lifetime.
Even if the internet ceases to exist. I’ll work day and night to ensure you receive a physical book copy. Hell, clay tablets, if it gets that bad 😅.
Even when it’s 100’s of thousands of excerpts. Pinky promise.
Paul Bedford's "Sleep Patterns" Ad for eve
Sleep… patterns… are… so…
much… nicer… un… broken…
Bear with us, Maths fans. 7 hours on a great mattress is longer than 10 hours on a so-so one.
When you sleep better, you’re more alive when you wake up the next day.
You perform better.
Everyone deserves a perfect sleep. So eve makes a perfect mattress with next-generation memory foam and open cell technology.
Give it a try for 100 nights. (Yes, 100. We’re that confident you’ll fall in love with it.)
Go to our website, tap in SLEEP for your £50 off, and it’ll be with you in three days.
There’s one surefire way to seize the day. Start it the night before.
A great example of KISS — keep it simple, stupid.
Hooks with pain.
Shows you the promised land.
Appeals to emotion — ‘deserves.’ Everyone deserves.
Then it fills the gap. ‘Here you go.’ See how it’s about the ‘why’?
A dash of specificity on how they do it, but they don’t go on and on. Just a little justification to disarm your ‘oh well, how exactly do you make it perfect?’
A 100-day offer to de-risk.
And a discount to sweeten.
Sticks it with a short, clear, and encouraging call to action.
Everything’s nice and crisp.
