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14-OCT-2025 | Perdue's "It takes a tough man" Ad

Author

Dan Bogachek
October 14, 2025

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Perdue's "It takes a tough man" Ad

It takes a tough man to make a tender chicken.

When it comes to chicken, Frank Perdue is a tough bird.

His standards are even higher than the Government’s. Chickens that U.S.D.A. inspectors call “Grade A” often don’t make the grade with him. “They’re interested in what’s acceptable. I’m not.”

He won’t freeze his chickens. So Perdue chickens are packed in ice and shipped fresh daily.

Finally, he won’t allow his fresh, tasty, tender young chickens in just any store. They’re sold only in butcher shops and better markets. (You can always spot a Perdue chicken by its healthy golden-yellow color. And by the Perdue wing tag.)

What Frank Perdue will do is give your money back if you’re not completely satisfied.

Now you know why he’s so tough. 🏁

  • The classic paradox hook to spark curiosity. It holds the desirable thing we’re after and the puzzle in the same thought.

  • All the points in the ad are a form of thought leadership which point to, what? “We have unique, specific and exceptional standards” → “Our chicken is the best.”

  • Hook-punchline sandwich to finish us off.

  • Hemingway App rating: Grade 3 English.