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5-DEC-2025 | Perrier’s “Before Man Made Fire” Ad

Author

Dan Bogachek
December 05, 2025

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Perrier’s “Before Man Made Fire” Ad

Before man made fire, the earth made Perrier.

When the earth was still a fairly young planet, and getting itself into shape, there was born a marvelously clear and sparkling spring, a spring we now call Perrier.

And it was good.

Because before men learned how to flick their flints and make a warming bonfire, they had to learn how to quench their thirst. Of course, they couldn’t all afford to be choosy. So it was a very lucky few who lived in the vicinity of Perrier. A high rent district, n’est-ce pas?

Today, anyone almost anywhere in the world can enjoy the primeval purity of Perrier. Earth’s first soft drink.

…

Because though man makes love, makes war, makes fire — only the earth can make Perrier. 🏁

  • Hook: everyone’s favorite story — “once upon a time.”

  • Long-short contrast. “When the earth was still… And it was good.” Illustration followed by punctuation.

  • Conversational momentum with “and” & “because.”

  • Hook-punchline sandwich. The seed: “it’s the original and there’s nothing else like it.” It works so well because it’s an unrefutable claim.