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3-JAN-2026 | Peter Gatley’s Wimbledon Ad for Fisons

Author

Dan Bogachek
January 03, 2026

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Peter Gatley’s Wimbledon Ad for Fisons

Thanks to us, the seeds always do well at Wimbledon.

Centre Court at Wimbledon is regarded by many as the finest playing surface in tennis. Thanks to a combination of skill, patience and, we’re happy to say, Fisons’ lawn treatments.

Yet a beautifully green, hardwearing lawn is by no means the exclusive preserve of the All England Lawn Tennis & Croquet Club. A single application of Fisons Evergreen Extra will feed your grass and kill moss and weeds.

Which means you can sit back and look forward to some exciting results.

Just like at Wimbledon, in fact. 🏁

  • The “Claim” Hook → gloating to create curiosity. In our heads our first reaction is “Well surely not…”

  • Then the explanation: honoring pedigree/status while still taking credit for the positive result.

  • A little input → a lot of output: “A single application…” Contrast to amplify. Then associating the final outcome of relaxation. Remember: sell the benefit, not the feature.

  • Hook-punchline sandwich! Punchline makes the callback to Wimbledon.