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15-SEP-2025 | Porsche’s “If you insist on air conditioning” Ad

Author

Dan Bogachek
September 15, 2025

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Porsche’s “If you insist on air conditioning” Ad

If you insist on air conditioning, you can always hit the track and roll down the window at 160mph.

There is still only one car that looks, feels, and performs like a Porsche 911: a Porsche 911. It is the one sportscar that manages to be both timeless and ahead of its time. Since it was first introduced in 1963, the Porsche 911’s basic shape has remained essentially unchanged.

We tried to build the perfect car for many years. From the first, we knew it was impossible. But we kept trying in spite of that. Or maybe, because of that. And we’ve come close. We challenge you to drive a Porsche 911 and then try and put it out of your mind. It’s pure driving excitement. 🏁

  • The hook: leaning into a limitation to turn it into a strength.

  • The copy challenges you. See how it’s playfully egging you on to have fun? It’s playing the little devil on your shoulder.

  • Momentum bridges: “but”, “or”, “and” — these keep it conversational and carries the built momentum.

  • Grade 4 on the Hemingway App.