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  • 10-FEB-2026 | The Big Chair’s Long Copy Ad

10-FEB-2026 | The Big Chair’s Long Copy Ad

Author

Dan Bogachek
February 10, 2026

The Vault from Copywork365

The swipe file is dead.

Literally, and maybe figuratively as well.

When I first started working on this project, I gave it the working title, Toolbox. The simple tagline was: the swipe file on roids.

But the more I worked on it, the more it became clear that this wasn’t just a box of tools. Calling it a swipe file wasn’t accurate, either. Roided up, or otherwise.

Because at its core, the swipe file is merely a collection of pictures or text. A pile, in other words.

This thing behaves more like a navigable map.

And no matter how much stuff you hoard into a swipe file, its contents are inert.

This, on the other hand, grows deeper over time. Its contents are living.

So, henceforth, this will be known as…

(This is just a placeholder, made with the help of AI.
So hit me up if you can make this more human & prettier!)

The Vault is an atomic copywriting database. As far as I know it’s the first of its kind, so that’s what I’m calling it.

It’s a database of world-class excerpts just like the ones we cover right here on the daily. Spanning ad copy, webpage copy, and literature.

Each excerpt is x-rayed and dissected to reveal what makes everything tick, how it works — on the most granular level. (Hence, atomic.)

It covers all the tools, techniques, and psychology we touch on here, but in their full depth. Making it easy to master these “devices” and then apply them to your own persuasive writing. You can even filter by author or brand to steal the secret sauce from your very favorite writers, copywriters, and brands.

Same as before, I’ve still got a forever deal for you.

If you join the waitlist below, you get exclusive lifetime access for an ultra-low flat fee when The Vault launches. (It’s looking like Q1 or Q2 of 2026.)

After all, a sweetheart deal is the least I can do to thank you for your support.

And as I’ve mentioned before, yes, I really do mean lifetime.

Even if the internet ceases to exist. I’ll toil day and night to make sure you receive a physical copy. With however many thousands of excerpts this accumulates over its lifetime.

Pinky promise.

The Big Chair’s Long Copy Ad

Waiting to be head hunted is one thing. But sitting on your proverbial laurels is another. You’d never know it, but the perfect executive advancement could be closer than you think. Tantilisingly close. But you won’t hear about it on the golf course, and you won’t be tipped-off at dinner. It’s online. It’s Australia’s only online job site designed exclusively for Australia’s top CEO’s and executives.

It’s the perfect mix of business news, key profile stories not to mention brilliant executive career opportunities. Of course we wouldn’t dare suggest you should give up your golfing days and executive lunches but wouldn’t it be nice to know something your golfing buddies didn’t? In a market where every executive is looking for an edge, it pays to be aware of all of your options all of the time. So if you like to swim with the big fish, and consider yourself a big player take a moment to see what’s happening on the Big Chair. The Big Chair. Where the big jobs are. 🏁

The copy is pretty tight. But more importantly: notice how niche and persona-specific it is? Pushes on the ego, social context, and interests of a very specific target: business executives.

  • The narrative: “what if I told you what you want is achievable.”

  • “You” language throughout. Talk to your reader.

  • “Tantalisingly close” → double down + punctuate. And of course: complete ideas > complete sentences.

  • Twisting the knife/introducing FOMO. “You won’t hear about it on the golf course…”

  • Pushing on the ego to prompt action — “if you like to swim with the big fish, and consider yourself a big player take a moment…”