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1-DEC-2025 | The Organ Transplant Association’s “Going Nowhere” Ad

Author

Dan Bogachek
December 01, 2025

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The Organ Transplant Association’s “Going Nowhere” Ad

You think you’re going nowhere when you die. You just might, though.

Is it possible that this is all there is to life? Is it possible that human beings are just a bundle of carbon? A pile of fertilizer? Sorry, I meant stardust. Maybe “Is it” is not the best way to start these questions. After all, when you’ve figured out the answer it isn’t anymore. It was. At least that’s the point of view of those who don’t believe in life after death, those who doubt the existence of a higher purpose or those who doubt, but would love to be surprised.

Anyway, maybe you have a different point of view. But if they’re right, all you’ll leave is your legacy. Your life’s work is no longer yours. Your history, your life lessons, your will and testament will all be left behind. And maybe one or two unpaid bills. Your doubts will certainly disappear. But until that day, at least there’s one thing you can be sure of:

Your body will remain here.

Be an organ donor.

No matter what you believe. 🏁

  • “You” right in the hook, with some existential shock. Death tends to be a taboo because people don’t like to think about it.

  • Using setup questions to then answer them. And the repetition cements the idea: “when it’s all said and done, our bodies are insignificant.”

  • “Maybe,” “at least,” “and", “but,” — all give the beginning of the sentence starting momentum.

  • Final call to action:

    • Tying in the call to action with the original premise in the hook — hook-punchline sandwich.

    • Complete ideas > complete sentences.

    • Tell the reader explicitly what you want, and be direct.